If we think of our listeners and our advertisers as customers, it can change the way we interact with them. Remember even your advertisers think the jocks are stars. Why not have the morning show call the advertiser and thank them personally for advertising on their show.
It could go something like this, "We know you've got a choice, and we are honored that you would choose to advertise on our show. Thank you for supporting our radio station. If there's anything we can do for you, please let us know. My direct line here at the station is 555-555-5555 or here's my cell phone number..." Guess what? The advertiser is going to tell someone that Joe from The Morning Grind called him this morning and he was really a cool guy.
How powerful is that?
Let's take it a step further. Winners come into the station everyday to pick up their prizes. Anyone who enters a contest is a P1. You've got their contact information. Use it. The program director, or jock could call the prize winner (yes, all of them) and thank them for listening, ask them why they like the station, what they don't like, and invite them to call anytime with their opinions or oberservations to make the station better. Give them a direct number or cell number. Why wouldn't we want our P1's to tell us how we're doing? Do you think that P1 will tell someone about their experience? They certainly will if you screw up with them, but they won't say anything at all if you remain neutral.
It could go something like this, "We know you've got a choice, and we are honored that you would choose to advertise on our show. Thank you for supporting our radio station. If there's anything we can do for you, please let us know. My direct line here at the station is 555-555-5555 or here's my cell phone number..." Guess what? The advertiser is going to tell someone that Joe from The Morning Grind called him this morning and he was really a cool guy.
How powerful is that?
Let's take it a step further. Winners come into the station everyday to pick up their prizes. Anyone who enters a contest is a P1. You've got their contact information. Use it. The program director, or jock could call the prize winner (yes, all of them) and thank them for listening, ask them why they like the station, what they don't like, and invite them to call anytime with their opinions or oberservations to make the station better. Give them a direct number or cell number. Why wouldn't we want our P1's to tell us how we're doing? Do you think that P1 will tell someone about their experience? They certainly will if you screw up with them, but they won't say anything at all if you remain neutral.